Are you a spiritual business owner wanting to attract an abundance of clients? Ever since the internet entered centre stage in the mid 90’s, I’ve been filled with a sense of euphoria about how easy it is to work with people all over the world! Since covid hit, it’s become even more easy, all thanks to the internet. If you have a spiritual business, but don’t have many local connections to support a thriving practice, working online is the key, as the whole world is at your fingertips.
However, lots of people have twigged that online is the place to find their people and it’s become a vast universe of opportunity. This is where the online world’s secret comes into play. Perhaps you’ve heard of SEO (Search Engine Optimisation) but you’re not quite sure if it’s worth investing in. Well, let me enlighten you – SEO can make a huge difference in the success of your business! Here’s why.
What is Search Engine Optimisation?
Firstly, let’s define what SEO is. Simply put, it’s the process of optimising your website to rank higher on search engine results pages (SERPs) for specific keywords and phrases. This means that when someone types in a keyword related to your business on a search engine like Google, your website will show up at the top of the results page, making it more likely for them to click on your website and learn about your services. So, if there aren’t aligned clients in your local vicinity, you can be sure there will be online. But where…?
Why you need SEO to help your spiritual business
Due to this massive online universe, most people don’t have direct addresses to the spiritual services they’re looking for, so they go to search engines like Google to be directed. By using SEO on your website, you can increase your visibility on Google and attract more potential clients to your website.
For example, let’s say you’re a life coach who specialises in helping people with anxiety. If someone types in “life coach for anxiety” on Google, and your website is optimised for that keyword, your website will show up on the first page of the results. This makes it more likely for the person to click on your website and potentially become a client.
Focus on converting visitors to long term clients
SEO isn’t just about ranking higher on search engines. It’s also about creating a better user experience for your website visitors. By optimising your website for SEO, you’ll be making it easier for people to find what they’re looking for on your website, which can lead to a better conversion rate. This includes the placement of calls-to-action, clear navigation and images & copy that resonate with your ideal client.
Top tips for SEO to get more aligned clients
So how do you optimise your website for SEO? There are a few things you can do, such as:
- Conduct keyword research to find out what keywords your potential clients are searching for, using a tool like Google Keyword Planner
- Optimise your website’s meta titles and descriptions to include those keywords, by using a plugin like Rankmath
- Create high-quality content that’s optimised for those keywords, by answering your clients questions in blog post format
- Build high-quality backlinks to your website from other reputable websites, by building relationships in your industry through social media or groups
There’s a lot more to SEO than just these four things, but they’re a good starting point and can start working on right away 🙂
How long will it take to see results?
It’s worth noting that SEO is a long-term strategy, it’s not something that will bring immediate results overnight. It takes time to build up your website’s authority and to rank higher on search engines. But the benefits of investing in SEO are long-lasting and can have a significant impact on the success of your spiritual business in the long run. If you start now, you’ll see results in weeks or months depending on your business type & time you can invest.
However, SEO is a cost-effective marketing strategy compared to other forms of advertising. While paid advertising can bring in immediate results, it can be costly and may not be sustainable in the long term. On the other hand, SEO is a more sustainable and affordable way to attract organic traffic to your website. Every action you take in SEO is cumulative, like a snowball effect, so the earlier you start, the bigger your spiritual-business-snowball will get!
If you’re a spiritual business owner who wants to attract aligned clients, investing in SEO is a smart move. By optimising your website for search engines using a series of steps and tools, you’ll increase your visibility online, create a better user experience for your website visitors, and potentially increase your conversion rate.
If this feels overwhelming, please reach out and see how I can help!